Benefits of Communicating Through E-Mail Marketing

Benefits of Communicating Through E-Mail Marketing

E-mail is not just an alternative form of communication, it also offers the potential for much more imaginative material, and the advantage of linking directly to the internet. Here are some of the benefits you get from communicating to your clients through E-mail marketing

  • Efficient, interactive channel for communicating with customers and suppliers
  • Efficient form of internal communication
  • Customers can be kept informed of changes to your business through electronic newsletters
  • Promote your website through e-mail by including a link
  • E-letterheads / e-stationery can enhance your image
  • COST EFFECTIVE – no postage, printing, envelopes
  • Establish your presence in the global marketplace:
  • In the virtual world of the internet, your website is the virtual shop front to your business.
  • You can provide your (prospective) clients with up to date information about you business
  • Updates are instantly available to everybody, at a relatively small cost (no printing or postage)
  • No write off costs relating to redundant promotional material
  • Visitors can help themselves to information; anytime, anywhere, and as often as they wish – making them more likely to do so
  • Market your business online:
  • Reinforce corporate and brand identity. Make your existing investment in marketing go further
  • Advertise services and products
  • Conduct market research through your website
  • Promotion through targeted direct e-mail campaigns
  • Build customer relations through personalised service

ask Coolidge Solutions about communicating to your clients through email.

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